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How to Effectively Use IGTV to Promote Your Business

Saturday, February 15, 2020

Inc.com - When used effectively, IGTV allows you to inform consumers about your brand and the services or products your business offers. If you are trying to use IGTV in your social media marketing campaign, consider these helpful tips.

Keep Your Content Polished

The biggest mistake business owners make when using IGTV for the first time is treating it like Instagram Stories or live streams. The content on IGTV needs to be more polished and professional looking. Producing higher-quality videos may be more expensive, but it is worth it considering the reach IGTV has in the world of social media.

When producing content for this platform, you need to focus on putting your business in the best possible light. Hiring video production professionals to help you with this process is a good idea. They will have the high-end equipment and tools needed to produce a slick and engaging video for this platform.

Focus on the Small Details of Your IGTV Video

Approaching the video production process as if you are making a television show or commercial is a must. On IGTV, companies use everything from soundtracks to cutaway footage to tell their story. Having a TV mindset when developing this content can help you get the reaction and lead-generation power you are after with this marketing tool.

Properly editing your IGTV videos is harder than you realize. If you attempt to do this work on your own, mistakes are bound to occur. Rather than letting your lack of experience lead to a low-quality video being produced, you need to pay seasoned professionals to lend a hand. They will know how to insert background music and pull off flawless video transitions. These elements will help make your video more watchable for IGTV users.

Repurpose Your Existing Blogs

Coming up with new ideas to use for content on IGTV is hard. Instead of trying to completely reinvent the wheel when it comes to your video content, use the resources you already have in place. Repurposing your blog content can help you come up with IGTV video ideas easily. Using IGTV as an extension of your existing marketing and sales funnel can help you land tons of new leads. While you will have to invest more time and money into the creation of IGTV content, it will pay off considering the large user base this platform has.

Ketika uangku tinggal 20 VND (jika dikonversikan ke rupiah sekitar Rp. 11ribuan)

Tuesday, January 28, 2020

I love meeting and talking with strangers and always have a good time sneaking around.

Untuk Gina, my roommate dan mbak Agni dari Kemenkop yang sangat helpful mendampingi kami selama melakukan perjalanan dinas untuk sebuah workshop ASEAN Forum di kota Ho Chi Minh, Vietnam. We do not remember days; we remember the moments.  

                                                            **

Thu, Sept 2019 somewhere at Ho Chi Minh City, Vietnam.

Selesai workshop hari pertama, gerimis turun malu-malu. Jalanan nampak becek, kendaraan betul-betul semrawut. Waktu itu hampir pukul 6 sore waktu setempat. Sempat menumpang dan berhenti di Saigon, kami bertiga harus segera bertindak mencari tumpangan pulang kembali ke hotel sebelum gelap datang. 20 menit berlalu, taksi pun datang. Voila!

Kendaraan meluncur melintasi kota gemerlap Ho Chi Minh, sisi lain kota yang menjadi pusat perekonomian baru di Vietnam. Sempat terkesima dengan arsitektur dan kemegahan bangunan, tersentak dengan suara lembut mbak Agni.

“Ada yang punya dong ga? Saya belum beli. “

“Oala, aku gak ada mbak, belum beli juga.”, tutur Gina.

“O-em-ji, 20 uang terakhir saya hari ini mbak. Kalau kurang gimana?”, Saya.

Sang driver tampak santai menyetir dan berusaha ramah kepada kami.  Lancar menggunakan bahasa Vietnam, apapun yang dia katakan, kami tidak akan mengerti. Mengapa sulit sekali menemukan orang yang bisa berbahasa Inggris di sini.

Was-was melihat argo yang terus bergerak. Hari pertama, pengalaman pertama. Kehabisan uang di negeri orang bukanlah hal yang keren.

“So, apapun yang terjadi. Saat argo menunjuk 20 dong, kita semua cepat-cepat turun. Kita berjalan kaki sampai hotel. Deal? “, Mbak Agni.

“Oh yeah, never been ready like this before!” , Gina menimpali.

“Siap!” , Saya sudah siap memegang handle pintu mengambil ancang-ancang berlari.

Few minutes later, sudut hotel tempat kami menginap sudah hampir terlihat. Was-was menatap argo.

Argo 18.

19. And...

JUMP!

Kami tertawa, menertawakan kebodohan ini. Kami tertawa sepanjang jalan, lift, lorong hingga ke kamar hotel. Sometimes, laughing is, and will always be, the best form of therapy. Agree?

 

#laughingisthebestmedicine #lifetherapy #goodmoment #thingstoremember #travelwellplaned #hochiminh #wheninvietnam 

 

 

Starting a Business: You may face more financial risk, not less.

Thursday, January 23, 2020

If you plan to start a business, be cautious and prepare for the reality that you may need to work harder without getting everything you thought you would. 

One of the biggest fears people have before starting their own business is financial risk. Out of those who hope to start businesses, 35 percent said they’re worried about inconsistent income, and 27 percent are worried about earning less money. Seventy-two percent expect to earn more money than they did when traditionally employed. They’re in for a rude awakening. According to the data, only 55 percent actually did earn more. Keep your financial expectations in check when starting a new business. Not only is there a very real possibility that it may not be lucrative, but you’ll probably lose money, especially in the beginning.

 

Only about half of small businesses, 45-51 percent according to the Small Business Association, survive the first five years. For entrepreneurs who do make it, only half reported experiencing more career certainty. The data shows that median small-business revenue declined more than 13 percent over the past two years. This certainly points to a general lack of stability for new businesses.

 

Amidst all this uncertainty, you have to think carefully about money before you start a business. Budgeting and saving more can help, but you also may have to rely on outside support systems like your spouse or alternative sources of income.

Image Credit: Young Go Getter

Fashion Glossary: Cruelty-Free

Monday, December 30, 2019

Cruelty-free refers to animal welfare and whether any animals were hurt or harmed during the production of the garment. In fashion, it also means that the product contains no animal byproducts, but on beauty products it means the finished product wasn’t tested on animals. If you want an item that is free of animal byproducts in regards to beauty, you need to look for a vegan product. But that doesn’t necessarily mean the manufacturing process of the item is cruelty-free for humans (for example: faux leather and fur products). There are a number of cruelty-free leather options in development made from natural byproducts such as pineapple skin, but they aren’t yet widely available.

Source: The Guardian

Gagasan Indonesia untuk Tahun Ekonomi Kreatif Disahkan PBB

Monday, December 30, 2019

Resolusi tahun internasional ekonomi kreatif 2021 yang diprakarsai oleh Indonesia telah diadopsi secara luas dalam Sidang Majelis Umum PBB ke-74 pada 19 Desember 2019 di New York, Amerika Serikat.

Resolusi yang berjudul “International Year on Creative Economy for Sustainable Development 2021” ini menekankan pentingnya ekonomi kreatif dalam mewujudkan Agenda Tujuan Pembangunan Berkelanjutan (SDGs) 2030. 

Sebelumnya, pada 14 November 2019, resolusi ini diterima dan diadopsi pada komite-II PBB yang tahun ini membidangi isu-isu pembangunan dan pertumbuhan ekonomi global. Sebanyak 81 negara mensponsori resolusi yang digagas Indonesia ini, dengan fokus untuk mendorong investasi, optimalisasi teknologi dan inovasi digital, mendukung peran usaha Mikro, Kecil, dan Menengah, generasi muda, perempuan, dan komunitas/masyarakat madani dalam pengembangan ekonomi kreatif.

Denyut Ekonomi Vietnam sebagai Ekonomi Baru Asia: ASEAN Workshop

Wednesday, December 4, 2019

Artikel ditulis langsung oleh Anindya Sukarni, Founder & CEO Miumosa yang diberangkatkan oleh Kementerian Koperasi dan UKM sebagai perwakilan peserta Indonesia dalam ASEAN Capacity Building Workshop on the Development of Women-Owned MSMEs, 26-27 September 2019 di Ho Chi Minh, Vietnam. 

Artikel ini sedang dalam penyuntingan oleh tim Editorial Miumosa dan akan tayang dalam beberapa waktu kedepan. 

Terima kasih.

Editorial Miumosa

M I U M O S A, Coloring Indonesia, True Beauty: An Art Performing

Friday, November 22, 2019

Art-Fashion Performing Art. Photography Exhibition. Art of Shoe Making. Fashinnovation Class. Beauty Clinic. Networking. Entertainment Music.

Menjadi mitra BIP - Badan Ekonomi Kreatif (BEKRAF) 2019 mewakili DKI Jakarta untuk subsektor fesyen dan mewakili Indonesia dalam forum ASEAN Capacity Building atas rekomendasi dari Kementerian Koperasi dan UKM adalah apresiasi yang membanggakan bagi perkembangan M I U M O S A di penghujung tahun ini.

Sebagai fast-moving fashion start-up company, M I U M O S A selalu berinovasi dan berkolaborasi untuk menciptakan desain sepatu yang original dengan mengangkat heritage Indonesia. Artistry, avant-garde, tailored dan sophisticated.

Art Fashion Solo Exhibition bertajuk Coloring #Indonesia, the True Beauty adalah persembahan dari kami.

Why Come and What You Get:

1. Networking

2. Knowledge for the basic needs of setting up your business

3. Advance your career path and get access to fashion business job opportunity

4. The Art of Shoe Making. Know how was it Made and how we concern about sustainable fashion

5. Art-Fashion Performing: M I U M O S A: The Journey, The Challenge and the Future.

Acara ini akan dilaksanakan pada:

Hari/Tanggal : Rabu, 18 Desember 2019

Pukul : 10.00 s/d 15.30 wib

Tempat: Jakarta Creative Hub. Graha niaga 1st/Fl. Jl. KH. Mas Mansyur, Jakata Pusat, Daerah Khusus Ibukota Jakarta 10230

Untuk informasi dan pendaftaran ke www.miumosa.com/advertise atau ke 08128414258 (WA).

Media Center:

T/F. +6221 2278 4692

M. +628128414258 (WA)

Email: anin@miumosa.com (direct) &

marketing@miumosa.com (sponsor & media partner).

www.miumosa.com

Beauty Clinic: Meet the Expert

Friday, November 22, 2019

What the Expert says about Healthy Skincare and Flawless Cosmetics

Sebagai rangkaian dari kegiatan Art Performing Coloring Indonesia, True Beauty, M I U M O S A bekerja sama dengan Curaskin Care dan LTPro membuka kelas Beauty Class. 

Tuntaskan penasaranmu tentang:

1. Produk skincare dan kosmetik yang aman dan paling cocok dengan iklim tropis.

2. Tren Inovasi dan Teknologi Kecantikan dan Perawatan Tubuh di tahun 2020.

3. Konsultasi perawatan tubuh dan wajah dengan ahlinya.

4. Demo Make Up Tutorial dari LT Pro

5. Life of Fashion Models.

6. Exclusive giveaway. 

Dipandu oleh Ichi Nuraini, the Face of Miumosa, seorang mantan model profesional yang pernah bekerja dengan beberapa desainer kondang seperti Sebastian Gunawan, Biyan, Sally Koeswantom Denny Wirawan dan Eddy Betty. 

Venue: 

18 Dec 2019

10 AM to 12 PM

Jakarta Creative Hub, Graha Niaga 1st/Fl.

Jl. KH Mas Mansyur, Central Jakarta. Indonesia

10230. 

Investasi: 200K

Rekening Bank:

Bank BRI KC Pasar Minggu

Miumosa Arthakarya Mandiri

AC. 033901002142308

 

RSVP: 08128414258 (WA)

http://www.miumosa.com/advertise